Our Story

Like every good story, the history of Innovative Reel Technologies^® started with an American dream and a deep passion for success.

VISION

To lead the industry in producing the longest lasting, most advanced, highest performing fishing reels possible.

MISSION

Our mission is to revolutionize and reinvent the custom-machined fishing reel industry.

CORE VALUES

American Quality: We commit to producing our reels in the United States. Our reels are built to last; we would put them up against any other reel in the industry because we know that “American” is synonymous with “quality.”

Made by Fishermen, for Fishermen: We are fishermen—just like you. We take pride in crafting the most effective reels we possibly can, and we won’t stand for mediocrity. You can always be sure that your voice will be heard when you become a member of the IRT^® Family.

Continuous Innovation: Every day we strive to be better than we were on the last. By constantly analyzing our performance and our industry’s actions, we can create the most advanced reels possible.

Turning Dreams into Reality: We strive to create reels that give fishermen the confidence that they can land the fish of a lifetime, every time, with a reel designed to fit their own wants and needs.

Green Durability: Our commitment to longevity and performance works hand-in-hand with our actions to protect the environment and preserve its resources.

Strength in Numbers: Our team is strengthened by a wide network of Pro Staffers, field testers, dealers, and customers. We rely on constant feedback from our IRT^® Family to create the best products and experience possible.

CUSTOMER FIRST

IRT’s dedicated production and development teams will work with you to provide the highest quality customer and product service in the industry. Service provided by our expert personnel can include maintenance from normal wear and tear, to severe damage from a rough fishing trip. We can also make adjustments to the drag, gear operation, reel balance, and more. Depending on the amount of yearly use, we recommend that the reel be sent to our home office in Pine Grove, PA for an annual service.